1/8" copy hold-ins are critical
This is a picture of the bottom of a foldout label with cut copy. The customer did a great job with copy hold-ins except for the "Peel Here" logo which had a hold-in of just over a 1/32". We require 1/8" all the way around.
This illustrates exactly what happens when we don't have enough tolerance in the artwork. In our manufacturing process, there is a tolerance with the cutting, the folding, and the onserting which is cumulative. If you add it all together, it can exceed 1/16".
We were able to save this job (and ship zero cut copy) with very skillful press work and great inspection afterwards. We ran the job at a fraction of the normal speed and stopped the web frequently when the die started to cut the "p". There was a ton of waste; We barely shipped enough for the customer.
It's a great example of how important copy hold-ins are. Had these two words been placed with our 1/8" tolerance in mind, this job would have been MUCH easier to run.
Do you require your clients to adhere to this requirement when their artwork comes in?
Posted by: Nicole | October 25, 2007 at 01:45 PM