JH Bertrand

Save money and eliminate SKU's with a multilingual booklet label

A booklet label is a great solution to fit
all the languages you need on your product label.

• Turns 35 individual labels with multiple
  languages into 1 booklet label, for example.
• Significant reduces plate and prep costs.
• Makes inventory tracking easier and cheaper.
• Saves space.
• Makes product labeling simpler.
• Is more consumer friendly as 
  customers can read information
  in the language of their choice.

Let JH Bertrand show you how to turn
multiple pressure sensitive labels into
one booklet for your advantage.

 

Now you can get a customized sample kit!

A sample kit filled with Booklet Labels and related constructions helps you to get clarity on what you want. We want to make that experience better.

In the past, we've sent out a cross section of many industry samples. Our research has found that when a client has a specific idea of what they want, sending out a "general" kit is more confusing.

Our new kit request form will ask more specific questions about your application and the industry you are targeting so the Big Kit is more customized to what you need. Unless, you ask for a general kit because you aren't sure what you want. That option is still available on the form.

"We should have done this long ago" remarked Jeff Bertrand.  "All our products are customized. Why shouldn't our kits be as well." 

The new Big Kit sample request form will be "live" before Jan 1st.

The simple Data-Necker can be a great solution

The Data-Necker is a clear plastic package with a die cut hole that snaps over the neck of a container. This simple yet very effective construction has solved our customer's problems for over 30 years. Here's why you should consider it as a potential for your products:

• When you want to provide a map folded leaflet (thick pamphlet with many folds that folds like a map) on a curved product, this is often the best way to do it.
• If you want the customer to read the information, putting the information on the cap where it has to be removed to use the product gives you a better chance.
• If you don't want to redesign your project label to make a booklet label, then putting it on the neck away from your primary product label is something to consider.
• If you like using other types of packaging such as shrink sleeves and sleeve labels where you can't convert to a booklet label, this might be a good soloution.
• If you want to catch your customer's attention, this is a good construction to use.
• If you want to provide the customer with multiple inserts, the Data-Necker is perfect.

The Data-Necker is a fast shipping, good quality, very inexpensive solution to many packaging issues.

 

Great vial solutions

 

 

 

 

 

 

 

 

 

 

 

A traditional booklet label will "bunch up" on one edge when it is curved around a small diameter. This is due to the overlaminate (the clear film that holds the booklet to base label) restricting the label's flexibility. Aside from bunching, the pressure on the wings tends to make the edges lift off the container. Even worse, the label becomes almost impossible to open. The solution is to take "the stress" out of the label.

JH Bertrand offers several booklet labels that leave one of the "wing edges" open and unattached to the base label. When applied, the open wing edge lays directly on the container. This allows it to naturally form around the container with no stress. You can literally wrap our constructions around a pencil. To make it even easier to open, we can add a die cut tab.

Call Beth or Tom about our great vial solutions. 716-631-9201 

Pfizer uses Sudafed coupon label to offer value added for consumers

 
Pfizer understands the value of using its product package to sell. Inside this five panel coupon label, Pfizer offered four mail in rebates, a product comparison and a new product introduction. The chart shows a variety of check marks indicating which Benadryl product made sense for a given set of symptoms. Also, Pfizer showcased its new vaporizer, Sudacare Advanced, with details about its uses and benefits. 

It was all done with beautiful four color process throughout the brochure. For pennies per foldout label, Pfizer delivered a lot of value added for the consumer and ultimately itself.

Samples and test run rolls

 

We have "tons" of samples to show you. If there is a size, shape, color or style of booklet label you need to see, we probably have it on our sample shelves. We also can accommodate requests for "test" rolls. If we have it in stock, we'll send out the sample roll free for testing.

Tiny circle foldouts

We are getting more requests for tiny circular foldouts particularly for the cosmetic industry. This piece is a 1 1/4" circle that has 5 panels folding out to 3". It goes on the bottom of a jar of foot creme. Inside, the client listed ingredients and contact information. It's a challenging piece to run because it is so small and rigid on the liner, but we have perfected the manufacturing of it.

MSDS Data-Necker for Colgate

Colgate Oral Pharmaceuticals needed a simple way to present a DFU (directions for use) and an MSDS pamphlet. Both sheets were 8 1/2" x 11 folding down to 2 1/8" x 2 3/4". We packaged them in a 3 mil. poly pouch with a 1 1/4" punch hole to snap over the cap. The pamphlets were offset printed on 40# uncoated paper.

As you can see, the pouch lays nicely on the shoulder of the bottle. Colgate didn't want the two pamphlets combined so we had to make separate inserts. There is virtually no other way to present the information given the two insert request.

Customers love the Data-Necker because it snaps on the neck and doesn't leave any sticky residue when removed.

See Data-Neckers on JH Bertrand's product page. Call JH Bertrand at 716-631-9201

How we cut costs for our healthcare customers

Please note. We do this for all customers. This letter was informing our medical accounts.

We understand that you are under severe pressure to reduce costs to maintain your margins.  The public is relentless in its pursuit of cheaper healthcare. Congress is now targeting and blaming “big pharma” and medical companies in general for many of the woes. And, shareholders want growth and earnings.

We can help. JH Bertrand is sincerely committed to helping you reduce costs. This is all done without comprising quality or service.

We can reduce your costs because we have reduced ours…

• Wide variety of constructions. Our focus on copy expansion labels allows us to offer a wide variety of constructions…from very simple to more complex. You have the opportunity to choose a lower cost construction. We don’t have a “one size fits all” solution so we can meet your price points.
• Reduced setup costs. Converters charge an hourly rate for their press time. Our press rates are 35% cheaper than industry average.
• No debt. We pay cash for our new equipment which means we have to wait longer to buy it. However, it also means we don’t have a lot of interest expense which reduces our costs. We pass the savings on to you. Since we take good care of our current equipment and modify where appropriate, we aren’t as pressured to buy the latest and greatest.
• Lower overhead. JH Bertrand has qualified partners that supply components cheaper than we could make them. We have eliminated some “traditional” departments in a printing company that are costly such as pre-press. Our streamlined business is less expensive to run. We pass the savings on to you.
• Stocked materials. We use components from our paper and adhesive material suppliers that are stocked items. They are produced in mass quantities so even smaller runs benefit from a volume discount.
• Faster delivery.  Faster shipping allows you to use slower (lower cost) freight methods. Our lead time on laminated foldouts is 11-14 working days from approved proofs.
• Make and hold. We are happy to give you volume discounts and then do releases when appropriate. We offer 6 months of storage for free.
• Reduced plate and graphics costs. Many manufacturers charge a lot for plates and prep. If your volume is large enough, we can charge 50% less than what is typically seen in the market.
• Average pricing for very large customers. If your company qualifies, we’ll give you an average price. For example, we may give you a price for XYZ construction that is good for 10,000-100,000. That will make it simpler to order and most cost effective. This smoothes out per thousand costs.

With all that said…we will still give you the quality and service you absolutely need…

What we still give you in quality…

• Serious commitment to cGMP
• Rigorous inspection of incoming and outgoing materials that includes scanning the leaflets against the approved roof
• Partitioned manufacturing in an ultra clean and organized facility
• Slower manufacturing speeds to maintain quality; we don’t run faster than we should to save costs
• Advanced vision inspection
• Cages and video surveillance
• Active pest control
• Manufacturing staff in medical scrubs
• Responsible communication. We stop and call when something doesn’t look right.

What we still give you in service….

• Friendly, easy to work with staff
• Faster delivery than industry standard
• Attention to detail
• Good communication throughout process
• Making free samples and mock-ups for your review

As you can see, we came up with a responsible list of ways to reduce our costs which in turn reduces your costs. We didn’t cut corners or reduce our margins significantly which would impact our service. We pay our people well so you get the service you need. Please call me today so we can talk more about how to reduce your copy expansion label costs. There is no charge or obligation. I look forward to your call.

Sincerely,

Jeff Bertrand

CEO

716-631-9201

Here's a letter we sent out to our medical customers. All our customers will benefit from our cost cutting ideas, but this letter was directed to our medical customers. 

We do millions of coupon foldout labels

Our customers love coupons and rebate foldout labels. We run millions every year.

We can make them in 11-14 working days from approved proofs. We offer both the plowfold inline flexo kind and the offset and marry kind. Often, we have no printing on the base. We use a clear inexpensive film with a good all purpose adhesive. The colors range from black to 14 colors and almost always four color process.

We can ink jet codes with random numbers and/or provide digitally printed pieces where each one has unique characteristics. A number of our customers supply the printing. The key word here is VARIETY. We make all shapes and sizes. See our Coupon Construction product's page.

If you need 500 to 25 million, call us   (716-631-9201)